Advertising Agencies’ Hope of Extra Revenue from Mobile Broadband Not Fulfilled
Mobile broadband services are one of the most popular services in the telecom sector and their popularity is growing remarkably. This sector is experiencing exponential growth and by the year 2017 it is expected to register a whopping forty times growth. While this growth is good news for the industry, many have started raising doubts about the capability of the existing network to cope up with this seemingly ever-rising demand for mobile broadband services.
This growth in the mobile broadband sector has made it a new channel for advertising. With such a large number of users, this can also be a comparatively inexpensive mode of advertising. Presuming this, many broadband service providers have tried to sell advertising space on their connection dashboards. This ensures that each time a user connects to the internet, the message or the ad is displayed.
Unfortunately, this method of advertising has failed to catch up with the consumers and consequently the revenue earning has not been according to expectations.
People had initially predicted that along with popularity of mobile broadband services, advertising earnings would also grow. However, this has not been the case. In ‘More than Talk… The Future of Mobile’ - an eForum Keynote Seminar organised at
At the seminar, the managing partner at media agency agenda21digital explained that the revenues from advertising on the net have been abysmally low and that the agency does not see any hope of the situation improving in the near future.
If you choose to opt for mobile internet pay as you go and look through Mobile Broadband Genie, you’ll be given all the information you need about the performance of each supplier on their easy to use comparison table to help you choose the best mobile broadband deal for you.
Both comments and pings are currently closed.