Underwear for Women and Celeb Endorsement, Does it Actually Increase Sales?
With the womens lingerie market brimming with a vast range of womens lingerie brands ranging from affordable and inexpensive to designer and couture designer, the battle for the most market share is getting harder.
The female lingerie market including swimwear and tights is worth over two billion pounds within Britain. With such a highly profitable market the number of womens bra and underwear brands who are using celebrity endorsements have grown in recent years. The most recent celebs to put their face and bodies to female lingerie brands include Melanie B from pop group sensations the Spice Girls, Katie Price and footballer wife Louise Redknapp.
Melanie B signed a year long contract with brand Ultimo for an enormous half a million pounds. The stunning Melanie B has been in the gym to show off her 6 pack in the press photographs for the new range of ultimo bras. Melanie B follows in other celeb footsteps. Another famous pop singer that modeled for an underwear company is the striking Louise RedKnapp, she modeled for Triumph. The growth in lingerie sales for the womens bra and underwear brands using female celebrities to endorse their bras have worked.
A celebrity endorsement will work well when the lingerie business teams itself up with a celebrity who has the same values and beliefs and is a good match to the product and the womens bra and underwear brands target consumers. Get more revealing with crotchless and open knickers.